No Dirty Gold Campaign
Frequently Asked Questions

What is the No Dirty Gold campaign?

The No Dirty Gold campaign seeks to educate consumers and the general public about the impacts of irresponsible gold mining, and to enlist public support to pressure the industry to clean up its act. It calls upon the mining industry to ensure that their gold was not produced at the expense of communities, workers and the environment.

What exactly is the definition of more responsible mining?

There are basic changes that the mining industry needs to make, in a manner that is independently verifiable. At the very least, mining operations should follow these standards:

  • Respect for basic human rights outlined in international conventions and law
  • Free, prior and informed consent of affected communities
  • Safe working conditions
  • Respect for workers' rights and labor standards
  • Ensure that operations are not located in areas of armed or militarized conflict
  • Ensure that projects do not force communities off their lands
  • No dumping of mine wastes into the ocean, rivers, lakes or streams
  • Ensure that projects are not located in protected areas, fragile ecosystems or other areas of high conservation or ecological value
  • Ensure that projects do not generate sulfuric acid in perpetuity
  • Cover all costs of closing down and cleaning up mine sites
  • Fully disclose information about social and environmental effects of projects
  • Allow independent verification of the above

How are Balfour, ArtCarved and Keystone supporting the No Dirty Gold campaign?

By signing on to the Golden Rules, Balfour, ArtCarved and Keystone become the first class rings manufacturers to make a commitment to source from operations that respect social, environmental and human rights standards in gold production, when such independently verified sources become available. By doing so, these companies are signaling to the mining industry that there is a demand for more responsibly produced gold from the sector that is the largest user of gold.

Why are Balfour, ArtCarved and Keystone doing this now?

Balfour, ArtCarved and Keystone's primary customers "college and high school students" make up a generation firmly committed to supporting brands that take corporate social responsibility seriously. These class rings brands are each committed to sustaining high ethical standards in every aspect of the business.

What can Balfour, ArtCarved and Keystone customers do to support the No Dirty Gold campaign?

This campaign empowers consumers to create change in the gold mining industry. We all value clean water and land, healthy communities, human rights and a safe environment. Those interested in supporting the campaign can take the No Dirty Gold pledge at The pledge asks retailers, manufacturers and mining companies to provide verifiable alternatives to irresponsibly mined gold.

What will this mean to the quality of Balfour, ArtCarved and Keystone products?

The high quality products Balfour, ArtCarved and Keystone customers have come to expect remains the same. By following the principles of the No Dirty Gold campaign, Balfour, ArtCarved and Keystone support? more responsible gold production standards. Each ring is still made using custom molds by artisan jewelers using quality products and quality processes. To learn more about the manufacturing process, please visit

How much gold does Balfour, ArtCarved and Keystone purchase each year?

Commemorative Brands Inc., the parent company of Balfour, ArtCarved and Keystone, is one of the largest manufacturers of gold jewelry in the country. Our commitment to our values, our customers and our products, combined with our market share, will help the No Dirty Gold campaign further its vision within the industry.

What about the diamonds Balfour, ArtCarved and Keystone use in their rings?

Balfour, ArtCarved and Keystone adhere to the Kimberley Process, a process designed to certify the origin of diamonds from sources that are free of conflict. Today, the Kimberley Process is composed of 45 participants, which account for approximately 99.8 percent of global rough diamond production.

From where does Balfour, ArtCarved and Keystone source their gold?

Balfour, ArtCarved and Keystone purchase all of their gold from a leading international bank, with offices around the globe. This bank purchases gold on the open market for its customers.

Why can't gold be traced to its source?

At this time there is no process in place to certify the origin of gold. Since gold is greatly transformed (melted, mixed with other base metals, etc.) between the time it is mined and sold to a consumer, currently there is no way to determine the source of the original gold. However, a group of jewelry retailers, mining companies and nongovernmental organizations is currently in dialogue to develop an independent system for monitoring the gold supply chain and ensuring that gold meets the highest social, environmental and human rights standards. Learn more about the Initiative for Responsible Mining Assurance at:

What other companies support the No Dirty Gold campaign?

In addition to Balfour, ArtCarved and Keystone, 18 major jewelry producers and retailers, including Wal-Mart, Tiffany & Co., Helzberg Diamonds, Cartier and Zale Corp., have endorsed the campaign's "Golden Rules" for more responsible mining. For a complete list, please visit

Who operates the No Dirty Gold campaign?

The international campaign is a collaboration between the international relief and development organization Oxfam America ( and the environmental advocacy organization EARTHWORKS (

Where can I get more information?

More information, including the Dirty Metals report, is available online at